Chick-fil-A — Hiring Campaign Strategy

Subtitle: Targeted recruitment through strategic marketing

Meta: Campaign Strategy · Audience Targeting · Hawaii

Overview

Designed a recruitment-focused marketing strategy targeting high school students for a new location.

The Challenge

Attracting and converting a younger audience into applicants in a competitive hiring environment.

Approach

Developed detailed buyer personas to understand motivations, behaviors, and decision drivers.

Execution

Created a full-scale hiring campaign, including event strategy, promotional materials, and messaging—compiled into a 40-page integrated marketing plan.



Outcome

Delivered a clear, actionable hiring strategy aligned with business needs and audience insights.