Lutz Ling Thiem
Creator, videographer, Photographer, EDITOR, social media specialist, digital marketer
My name is Lutz, a 26 year old Entrepreneur and Creative from Bora Bora, French Polynesia - I obtained my Bachelore's degree in Business & Marketing at Brigham Young University of Hawaii in 2024. Three words that describe me as a marketer and creator are: Creative, Critical thinker and Detail oriented.
 On top of Photography and Videography, I'am also passionate about entrepreneurship, finances, fitness & sports, and self development. This website is a display of who I am, what I have accomplished so far in my professional and educational journey, as well as my personal projects, certifications and other accomplishments.
About Me
Bora Bora
From a humble and small island beginning; born and raised on an island surrounded by a larger barrier reef and iconic turquoise lagoon; Bora Bora, French Polynesia, with only a 9000 population - what happens to be other people's dream destination happened to be MY REALITY growing up - My upbringing, village, anchor, and life-training ground.
Horizon
Located in the middle of the pacific ocean; physically isolated from big continents but connected through technology, media and connections. A network that sparks a dream and curiosity of reaching new horizons one day.
Spark
As a kid, I was fascinated by online creators—the way they captured attention , told stories, and built audiences.
What I didn’t see was a whole marketing world behind it— every piece of content was an entire world of strategy; marketing systems, audience psychology, and distribution working in the back end.
That interest would years later turn into a pursuit.
Values or skill?
Even though I have a lot of role models from whom I take inspiration as a creator and entrepreneur, my biggest ones are also the ones that instilled deep/strong values in me as a kid- my parents.
Why does it matter? well because of them,...I'm an honest, loyal, and hard working creative - values that cannot be bought or taken away.
Leaving the "Nest" - 2018
I left my comfort zone/Tahiti for a 2 year volunteering mission in Australia; where I had the time to grow, learn about myself, explore interests and see the world. Leaving home to do some volunteering was the best decision that I could've made. It changed my life in every way possible (career path included) and helped me discover my purpose in life.
Clear path - 2021
In 2021, I came back from Australia and got admitted to BYU-Hawaii. I moved to Hawaii at the end of 2021 for 4 years to obtain my bachelor's degree from BYU-Hawaii; It is then that I decided to pursue marketing, photography and videography through traditional education, professional experience as well as self taught learning. I started learning, testing, and creating—developing my skills in photography, videography, and marketing.
After graduation, I got a marketing job at the Polynesian Cultural Center as a digital marketing strategist, social media manager and content creator where I managed a team of 5 creators. This experience defined my career as a creator.
Today, I don’t just create content. I create impact, inspire, and bring stories to life.
Education
2017-2018 REMOTE
Certificate Brigham Young University-Idaho (Online)
Post High School, I completed an intensive one year online program focused on English, Mathematics, and Personal Finance. Developed strong discipline in remote work, digital tools, and communication—while significantly advancing my English as a native French speaker.
2020-2024 HAWAII
Bachelor’s in Business Management, Marketing emphasis.
Minors in Health & Human Performance, Pacific Studies, and Entrepreneurship.
Focused on brand positioning, audience connection, and strategic growth—building a foundation that blends marketing, creativity, and entrepreneurship.
MARKETING PROJECTS
Integrated Marketing Plan
Content Creation
I created a 40 page integrated marketing plan for a new Chick-fil-A location in Kapolei, Hawaii; I performed research and analysis on their sales, online presence and hiring audience. I developed various strategies from it.
Marketing Research
I conducted research and SWOT analysis and mastered customer related metrics to gather data from the company. I then developed a 5+ page report with marketing strategies & product development for a shoe wear company.
Content creation & Social Media Management
I Created a total of 20 onboarding/training videos for 50+ new hires for the Guest services department at the Polynesian Cultural Center. I Managed social media platforms for 6 months (Instagram, Youtube) and worked closely with 7 different managers and 2 directors.
CASE STUDIES
International Business Communication - VBP (Virtual Business Professional)
Developed a strategic proposal to enhance SpaceX’s digital presence within a global, cross-university team. Collaborated across time zones, leading coordination, communication, and workflow using digital tools. Delivered an 8-page strategy and analysis within 14 weeks—demonstrating leadership, adaptability, and execution in a remote environment.
Couples
view stories
Digital marketing and Content creation - Chick-fil-A/Bdigital
Led content strategy for a new Chick-fil-A location with low brand awareness. Researched audience behavior and built a 3-month Instagram content plan across posts, reels, and campaigns. Presented strategy directly to leadership.
Result: +20% growth in engagement and followers.
Marketing Strategy Development - Chick-fil-A
Developed a targeted hiring campaign focused on high school audiences for a new location. Built detailed buyer personas and designed a full-scale hiring event and promotional strategy. Delivered a 40-page integrated marketing plan—combining research, audience insight, and executional strategy.
Social Media Management - Personal Instagram Page
Scaled a niche food-focused Instagram page from zero within 6 weeks. Executed high-frequency content strategy, leveraging reels, trends, and consistent visual identity.
Achieved 80% weekly growth, secured 3 brand partnerships, and ranked #1 in a 20-person cohort.
