Chick-fil-A — Content & Growth Strategy

Subtitle: Launching awareness. Building engagement.

Meta: 3-Month Strategy · Social Media · Hawaii

Overview

Developed a content strategy for a newly opened Chick-fil-A location with minimal digital presence and low brand awareness.

The Challenge

Entering a competitive market with little to no existing audience or engagement.

Approach

Analyzed audience behavior and local market trends. Built a structured 3-month content plan across Instagram formats—reels, posts, and campaigns.

Execution

Created and presented a full content system, including messaging, creative direction, and posting strategy.



Outcome

+20% growth in engagement and followers.

Strategy approved and recognized by leadership.